March  16


News Impact


Caught in crossfire, women walk for peace

APWWS rally at Miao-Kharsang

ITANAGAR, Mar 15:  Virtually caught in crossfire of sorts between the ever imposing army presence and the unabated turf war and demands of the insurgents, the women of Miao-Kharsang today took out a rally in protest.

Organised by the Arunachal Pradesh Women’s Welfare Society (APWWS), Miao-Kharsang branch the rally with the theme ‘women for peace’ saw the attendance of more than 1200 women representing from 30 villages.  The rally started from Kharsang and culminated at Miao covering a distance of more than 26 kilometers.

Carrying placards calling for peace, development, end to extortion and harassment, women passed on their messages silently.

After the rally a memorandum highlighting the problems faced by women and children was submitted to the Additional Deputy Commissioner (ADC) demanding his intervention in carrying the message of the women to higher level to ensure early redressal.

It said that Miao-Kharsang area have been facing the brunt of atrocities from different quarters, insurgents as well as security forces since many years with women being the ultimate victims of unlawful activities.

It said that the area have witnessed gun fights in the periphery of village areas causing threats to life and properties of villagers, especially helpless women and children. There are also serious instances of security forces failing to deal situations thereby inflicting harassment to the villagers, the memorandum read.

APWWS appealed the administration to ensure that such cases of atrocities do not repeat in future by any organizations and restoration of rule of law in villages by ensuring that no extortion and abduction take place.

It further said that positive endeavours are often met with obstruction because of constant cases of extortion by certain elements, restricting the economic growths of the people of the area.

APWWS further expressed its concern over the menace of drug addiction and trafficking in Miao-Kharsang area that has largely taken the youths in its grip.

After the memorandum was submitted, the 1200 strong women gathered at Miao general ground.

In her address, Social activist and former APWWS President Jarjum Ete said that channel for communication must be open for acceptable solutions. She further said that UG elements as well as Army should respect human rights. Urging women to come forward at trying times, she said that atrocities by Army and underground elements must be avoided at all cost.

While touching on wide range of issues, she further said that there must be community involvement to stop drug and opium abuse. She called for a policy guideline on the issue.

Former president of APWWS, Dharmawati Mangmaw said that problems of Tirap and Changlang are now spilling over to Lohit. She said in such a situation, the onus is on the women to take charge. Faced with all kinds of atrocities, women have to chart out their own path, she added.

Changlang Zila Parishad chairperson Junpo Jugli expressed sadness at the problems confronting the society. She said that society was backsliding and it is for the people of the area to chalk out their own destiny. She said that women as mothers need to take charge and ensure education of their children so that they don’t go stray.

Juntey Jugli, the president of the Miao Kharsang unit said that time has come for the people of the area to take charge of its own destiny.

She said people of the area were faced with multiple problems including drug and opium addiction.

Miao Mother’s Association president Thuing Pisi said citizens are caught in a peculiar situation where they have to face both the army and the underground factions. In such a scenario, it is the women and the children who are caught in between, she said while adding that citizens should not be dragged in either by the Army or the UG elements.



CM continues to woo investors

OTTAWA,  Mar 15: Building further on the successful start to his Canada visit in Toronto, Chief Minister Nabam Tuki on Tuesday inaugurated the Brand India Expo 2012 at Ottawa alongwith Ed Fast, the Minister of International Trade for Canada. The expo, which is a multi-product exhibition highlighting the core strengths of various Indian products and potential in various sectors, was organized by the Indian High Commission as part of its ‘Year of India in Canada’ initiative that saw participation from more than 300 delegates representing 65 business houses including those such as Rubber Board, Jute Board and Tea Board of India. The event was also attended by more than 20 Ambassadors and High Commissioners of various countries to Canada. Tuki made a strong case for projecting Arunachal Pradesh as the next big investment destination of India by highlighting the potential areas for investment and also, the impressive growth rates recorded by the State in the last two years.

“The advantages that Arunachal can offer are unique... No other region can match these,” he asserted while informing the august audience that travel icon – Lonely Planet - had recently selected Arunachal Pradesh as the fourth best place to travel in the world terming it as ‘the last of the great Shangri-las’.

The Chief Minister also talked in detail on the potential of forestry, hydro-power, minerals and horticulture sectors in the State. Apart from capital investments, he also sought technology transfer from Canadian companies which are pioneers in their respective fields.

Finance Minister Chowna Mein informed that soon a website will be launched by the State Government which will give a comprehensive overview of the various investment opportunities that exist in the State.

Speaking on the occasion, the Indian High Commissioner in Canada, S M Gavai praised the vision and efforts of the Chief Minister in undertaking this all-important visit within four months of taking up the charge of the State and requested for regular follow-ups so that the ideas envisioned can be translated into reality. He also assured that the Indian High Commission would specifically ask Canadian investors to visit the State for themselves and provide all support that is necessary to ensure that such viable projects come up early.

Minister Ed Fast, in his speech, mentioned that India and Canada have been friends for life and that trade between the two countries will show remarkable growth rates in the coming years. He said that the visit by Arunachal delegation will add further impetus to this growth process. The Minister pointed that the personal presence of Tuki at the expo spoke volumes of his commitment to the cause of development of Arunachal Pradesh.

The delegation subsequently held a lunch meeting with Deepak Obhrai, MP, Canada and Parliamentary Secretary, Foreign Affairs and with Devinder Shory, MP, who represented the Canada-India Parliamentary Friendship Association. The Chief Minister, accompanied by Chowna Mein, Tourism Minister Pema Khandu, Planning Secretary Ankur Garg and Tourism Secretary Sonam Chombay then visited the Canadian Parliament where they were accorded a warm welcome by the Speaker of the House and all members. The delegation also witnessed the question hour in the House.

In the afternoon, the delegation held extensive discussions with Serge Dupont, Deputy Minister of Ministry of Natural Resources, Canada on forests managements, hydro-power development and management of mineral resources. The meeting was attended by senior officials of the Ministry and power sector in Canada and representatives of top-ranking private sector companies in the field. Two of the biggest Canadian companies in the field of hydro-power development – Ms. Brookfield Renewable Energy Partners and SNC Lavalin - expressed strong interest in setting up new green-field projects in energy sector in the State.

Continuing the series of meetings, Tuki also met Mark Bolger of Export Development Canada (EDC) to explore options of getting low-interest finance for financing infrastructure projects in the State. EDC indicated that it would be willing to provide financing to Canadian companies willing to invest in the State at rates which are significantly lower than the prevailing commercial rates.

In the evening, the State delegation attended a dinner meeting with Indo-Canada Ottawa Business Chamber where preliminary discussions on several prospective projects were held.

On Wednesday morning, the Indian High Commission organized a visit to the Chaudiere Falls run-of-the-river hydro-electric station on Ottawa River. Tuki appreciated the technology being used in this highly efficient project and also asked Energy Ottawa representatives to partner with the Arunachal Government in setting up similar projects in the State, where substantial hydro-energy can be produced in a small space and with a small pressure head, without the need to construct a major dam.

After the highly successful series of meetings, the Chief Minister and Finance Minister then left for New Delhi via Toronto.



Sona attends Westminster Seminar on Parliamentary Practice and Procedures

LONDON, Mar 15: Pasang Dorjee Sona, Parliamentary Secretary for Tourism, attended the 61st Westminster Seminar on Parliamentary Practice and Procedures at Attlee Suite In Porticullus house in British Parliament, London from March 5 to 11.

The one week seminar had an exclusive session ranging from introduction to the UK Parliament, process of legislation, role of an elected representatives.

There was a familiarisation tour of the Parliament in session where there was an opportunity to witness the question hours. A session on party discipline in the house and role of Chief Whip to ensure discipline among their party members was followed by a session on Committee System, Sona said in a release. One of the unique parliamentary system of UK is “holding Prime Minister to Account" which is called "Prime Ministers Question  time.” It is held on every Wednesday at 12 noon during the Parliament session where the Prime Minister has to answer any question thrown to him by the members of the house, the release said.

Other sessions included the role of media and relation with the media. There was also an extensive session on role of women in Parliament and how to empower and engage them in policy making. The session was chaired by the Speaker of the House of Lords. A session on the " Role of Speaker " in the house and outside was also held.

Last day programme included constituency visit of few MP's from UK Parliament to have first hand feel of the constituents and how they deal with the problem and developmental issues. The session saw many big time politicians of British Parliament participating as resource persons sharing their experiences.

“It was a great learning experience. The week-long seminar was hectic but worth investing the time to learn various practices and procedures,” said Sona.

“There are several things which we need to adapt to make our Parliamentary system work more efficiently.  It was a great opportunity to meet up with the who's who of British politics and share their experience in very informal way. This type of seminar, I hope, will make us wiser and more proactive in our conduct outside as well as inside the house,” Sona added.

The event was attended by Parliamentarians from all the Commonwealth Countries. The objective of the event was to explore the idea of the Westminster-model parliament, its history, variations across the world, current methods of working, practical challenges and potential improvements.

Through discussions with UK Members and senior Westminster officials, and MP-to-MP dialogue amongst participants, the Westminster Seminar exposes delegates to a wide range of ideas and practice, with the aim of enabling all who take part to work more effectively in their own legislatures upon return.



Fact finding committee report on student assault case

APSTSU demands compensation for Arunachalee students

ITANAGAR,  Mar 15: The fact finding committee constituted by the state Govt on Arunachalee student assault incident in Yelahanka, Bangalore  has  said that the March 1 incident was took place due to ‘bad location’ of the Bhuvan Polytechnic hostel which houses more than 40 Arunachalee students.

Addressing the media person today, secretary, legal cell, Arunachal Pradesh Scheduled Tribe Students Union (APSTSU), Tarh Eha said the hostel was located merely about 4-5 meter away from the residential area.

However, during a peace meeting of local people, student representative with college authority and police officers, the college management  assured to shift the hostel of  the institute in a safer place within two months, Eha informed. The team also found that concerned police station had already started investigation into the case.

Giving details report of the incident, Eha said on that unfortunate evening of March 1, five of the Arunachalee students were celebrating  the birthday of their colleague  at 6.30-7.30 pm but the local people  all on a sudden began to search out the Arunachalee students around 9.30 pm and started beating them mercilessly without valid reason. The mob even looted their personal belongings, including cash, ATM cards, laptops and mobile phones, the report said.

Police rushed to the spot only to beat the Arunachalee students mercilessly. Later, the police personnel arrested 18 students, dropped five seriously injured students on its way to police station and  kept behind bar the remaining 13 Arunachalee students. However, they were released next day.

Polytechnic management informed that students were beaten up by the local residents in protest against the noise emanated from the birthday party. There were no warden and staff during the incident, the report added.

May be there some noise pollution but beating of Arunachalee students in such extent could not be justified, Eha said.

Meanwhile, APSTSU president Meje Taku urged the State Govt to release compensation to the students and bear their medical expenses within 10 days.

The Union further said that state government should pursue its counterpart to expedite the investigation being launched  by Yelahanka police.

Eha further said that state Govt should take bold steps for establishment of institutions of higher studies, mainly polytechnic colleges  in order to facilitate Arunachalee students to continue their study within their home state.

Taku also demanded reservation of more seats for Arunachal Tribal students in the existing higher and technical institutes like NEERIST and Rajiv Gandhi polytechnic college.



Claim, counter claim over power supply at Pasighat

ITANAGAR, Mar 15: Reacting to a news item highlighting the problems being faced by the common people of East Siang district, particularly Pasighat, due to erratic power supply, the Executive Engineer, Pasighat Electrical Division claimed that normal power supply to Pasighat township has been restored two days ago.

The EE, in a release, said that power supply to Pasighat township was disrupted due to construction work of trans-Arunachal Highway at Rottung. But, it is restored on March 11 at 7 am. Further, another fault detected near Pasighat was rectified on March 13, the EE said, claiming that Pasighat is getting normal power supply since last 48 hours.

But, the general public, Govt officers and panchayat leaders have refused to consume the claim.

According to them, power supply to the township has not been improved.

They claim, electricity came for 3 hours yesterday (Mar 14) for 3 hours from 5 pm to 8 pm only and then it (power) re-appeared only today at 6 pm. Pasighat Public Welfare Committee (PPWC) president Okom Yosung also told our Pasighat Correspondent that power supply to the township has not improved and it is as it was.

While expressing his strong resentment over erratic power supply, Yosung criticized the electrical department for giving such misleading press statement, which, according to him, is untrue.

When contacted, MP Ninong Ering refused to comment on the issue. He, however, expressed unhappiness over power crisis in Pasighat.

On the other hand, former MP and National BJP secretary Tapir Gao strongly criticized the state government for failing to provide the basic amenities to 100-year-old Pasighat town. “The  present Congress Government is cheating the people of East Siang, especially Pasighat, he said without elaborating adding that the ‘People First’ Government should look into the problems of the district.

He also expressed his strong resentment over desecration of the statues of Mahatma Gandhi and Daying Ering Saturday last by miscreants. He flayed the ruling Congress government for utterly failing to maintain law and order situation in the state.



Statues’ desecration condemned

ITANAGAR, Mar 15: The All Arunachal Pradesh Students’ Union (AAPSU) has strongly condemned the desecration of statues of Mahatma Gandhi and Dr Daying Ering at Pasighat on March 10 night by unknown miscreants.  The incident has left the centennial town aghast, AAPSU said.

Though the incident invited public protest - including candlelight procession by various organizations – the district administration remains clueless as of date. Some student unions have threatened to launch ‘rigorous democratic movement’ if the administration failed to nab the culprits within a week.

The construction of Ering’s statue near Siang guest had been funded with money donated by the public.  “It was a spontaneous contribution and everyone chipped in with whatever they could,” AAPSU spokesman Tobom Dai said. Dai, who played a key role in the statue’s erection, rued the increasing waywardness in the society. “Even role models are not spared,” he said.

Meanwhile, in another development, the Adi Students’ Union (AdiSU)’s East Siang unit appealed to the public of  Pasighat to stay calm over the electricity crisis there.

Earlier today, members of the union met with officers of the power department division and advised it to ‘solve the crisis straightaway or face the music’.

The union also today requested SRK, the implementing agency of the Pasighat-Pangin road, to avoid haphazard construction that might bring down electric poles. It requested the state government to install separate circuit breakers for the department’s Aalo, Rumgong, Yingkiong and Pasighat divisions to ensure uninterrupted electricity supply.

AdiSU also expressed displeasure over the slow progress of all the ongoing projects in Adi belt.

Ledum PHE Water Treatment Plant, which commenced in 2006 and supposed to be completed in 2008,  remains as a mere daydream for the 17 villages of Legong Banggo area, it said.  The Union appealed the contractors and concern department to expedite the  project work.



BJP fact finding committee visit Siang

ITANAGAR, Mar 15: The five members fact finding Committee of Bharatiya Janata Party (BJP) under the leadership of former Lok Sabha MP and National BJP General Secretary, Tapir Gao as its convener and former Union Minister cum National BJP Spokesman, Rajiv Pratap Rudy (MP) as Co-convener visited Arunachal Pradesh and  Assam to carry out the ground level assessments and investigate into the recent reports of fluctuations and abnormal decline in the water level of Siang river. The other members includes Arvind N. Dave (MP), US based water Resource Experts, Shreeram Vedire and former MP, Captain Mandendra Singh.

The team arrived at Pasighat on March 11 and visited Siang River. They interacted and shared local public opinions to find out the causes of steep fall in the Siang river water. During their visit they also shared views of the officials of various works departments, Central Water Commission (CWC) including the local district administration.

On 13th of March team visited Assam’s Brahmaputra valley and called on the Brahmaputra Board members and shared their expertise views. The BJP has taken the matter seriously and after the Committee submits its report to the National BJP President Nitin Gadkari in three days time in New Delhi, the party MPs will take up the issues in the parliament. The Committee had been informed that in some areas of upper reaches Siang has almost dried up. Several streams and small rivers merge with the Siang River when it enters Arunachal Pradesh.  The team felt that it was not possible to find the causes of drying in a single visit. There is a need for satellite-based observation to reach to a conclusion. However, the committee did not rule out the possibility of China diverting the waters of the river in Tibet areas.

There are apprehensions that many areas in Arunachal Pradesh and Assam and even in Bangladesh would go dry if Chinese went ahead with their plans of building dam to meet acute water shortages. The findings of NRSA has also given concerns that lower riparian countries like – India and Bangladesh would be at China’s mercy during the dry spell and rainy season following the construction of dam at a place called Namcha Barwa on the eastern plateau of Tibet. It is believed that China is reportedly building the world’s largest dam, with 26 turbines, expected to generate 40 million kilowatts per hour of hydroelectricity at this region of Tibet. It is also believed that the diverted water from the river would irrigate the north-western part of China’s Gobi desert in Xinjiang and Gansu, up to 400 miles away and refill the dying Yellow river, there. The impact of these activities would severely affect water flow to the region which in turn would adversely affect agriculture, fishing, transportation of goods etc. There is need of preventive measures, proper monitoring and remain vigil over the fluctuations of water levels keeping in view the Dhaka

Declaration on Water security calling ex-change of information in low flow period, and other means of collaborations issued a meeting of Scientists at Dhaka in 2010, 25 leading experts from the Basin countries.



No big dams in Lohit basin: Forum

ITANAGAR, Mar 15: The Peoples Forum for Project Affected Family, Lohit district has urged the Central Govt not to go with proposed mega dams in Lohit basin.

In a memorandum to Union Minister of State for Environment and Forests (independent charge), Jayanti Natarajan, the Forum said there should not be big hydro  power projects in Lohit basin. Even if one of the six proposed mega hydro projects is to come up in Lohit valley, it would create permanent adverse impact on society, livelihood of people and their culture, bio-diversity and environment, the memorandum said.

The govt has reportedly proposed to construct six mega hydro power projects on the main stem of Lohit river which included  1750 MW Demwe lower hydropower project, 1250 MW Demwe- II, 1250 Hutung –II, 1200 MW Kalai- II and 1250 Kalai –I.

Rejecting the WAPCO study report on Lohit basin, the memorandum said “it had not conducted study on the social impacts of the projects at all nor did any option assessment. The WAPCO did not do  cumulative impact  assessment since the impact assessment of  the individual project is still to be done.”   The Forum further said the WAPCO has prepared very poor quality EIA and CIA reports and it will not accept any of its report in future.   Before a credible study including option assessment is done and people’s participation in decision making is ensured, none of the big dam on main Lohit stem should be taken up, the memorandum said.

Moreover, construction of mega dams at the sensitive  zone like Indo-China border area would  pose serious threat to the national security, it added.



6 days Adventure Camp concludes

ROING, Mar 15: The six days 2nd batch’s Adventure Camp cum training held under the Pilot Scheme “Youth to the Edge” concluded at Tourist Lodge, Sally Lake, Roing yesterday.

Altogether, 39 NSS Volunteers participated in the camp including 2 Escorts Prof Prem Prakash Chakraborty and Anuradha Ghosh from West Bengal.

The camp was being organized by the Athu Popu Foundation Society headed by Tine Mena, the first woman Everester from NE.

Attending the function, ADC Roing W Tikhak highlighted the tourist potentials of the district and exhorted the NSS volunteers to publicize the beauty of unexplored paradise of the state when they go back to their respective place.  Later, he gave away the best trainee award.

During the six days camp, NSS volunteers from West Bengal, Nagaland and two local girls also successfully participated in rock climbing, rafting, river crossing, burma bridge, cat walk on ropes, swimming, sightseeing at high altitude areas, jungle trekking, leadership training, debate  and  extempore speech competition, social service and tree plantation programmes.

P Nobin Jomoh, International Player who represented India twice in international level in boxing competition and a Black Belt 4th Dan in All India Karate Federation and Black Belt 3rd Dan in Japan Shotokan Karate-Do Association was also present on the occasion to promote and encouraged NSS volunteers. DIPRO



Arunachal Tourism - endless possibilities!

By S.M.S.Bordoloi

Arunachal Pradesh undoubtedly has all the potentials to emerge as a major tourist destination in the country and beyond. It is heartening to know that the state government is gearing up to give tourism the much needed focus and boost now. So, it is time now for the state tourism department to burn lot of midnight oil to set the basics right in alignment with the market dynamics to get going smooth.

When we talk of basics in tourism it would obviously start with an exciting and motivating tourism policy that would detail the mission, vision and the objectives. Accordingly, basing on the policy, a clear cut strategic road map has to be laid down to translate the vision in to reality.

Preparing a policy document may not be so tough but if the policy is not supplemented with procedural guidelines effective implementation of the policy will remain far from possibility. Moreover, there is necessity to lay down segmented policies like rural tourism policy, adventure tourism policy etc within the framework of the main policy to encourage community and NGOs to take up tourism in a big way because people’s participation in tourism holds paramount importance.

There are lessions to learn from Assam tourism’s mistakes in tourism policy implementation. Assam tourism announced its tourism policy in 2008 but until now, even after four years, Assam could not formulate guidelines for tour operators, hotels and resorts, transport operators and any architectural guidelines for the destinations that is why world famous Kaziranga National Park has become a sort of concrete jungle. Any policy without procedural guidelines might prove to be futile and mass tourism eventually may case environmental disaster.

A tourism strategy must be devised with an integrated approach keeping each element of tourism marketing mix (product, price, place, promotion, people, process and physical evidence), in conventional parlance, infrastructure development, capacity building and marketing have to go hand-in-hand.

But the paucity of sufficient number of professionals in the region to assist the department might make the journey tough. Moreover, there is also hardly any successful model adopted by any neighbouring state. This fact however, provides Arunachal Tourism and opportunity to lead and set examples for other states of the region.

Tourism being a people driven industry, every citizen of a state or country has direct or indirect role to play in creating a tourists friendly environment which will provide fillip to the growth of tourist foot falls. Here lies the importance of internal marketing, i.e. selling the dreams and vision, touching the hearts of the people, enthusing and motivating every citizen of the state or the country and inculcate a sense of pride among the citizen. Eventually healthy tourism growth must help the people at the grassroots level to partake the benefits offered by tourism.

Tourism being a complex sector with the service providers outside the direct of control of the department makes marketing much more challenging. But realization of this fact at the early stage and taking appropriate measure will certainly help over come this challenge.

A tourism department alone cannot make any headway as tourism is interlinked to many departments of the government like forest, PWD, power, rural development etc, stakeholders and the society at large. All these should come closer to create synergy for strategic warfare.

On arrival at a destination a tourist first interacts with a tour operator or a taxi driver or a hotel receptionist. So there lies urgency for the government to lay down procedural guidelines to maintain service quality standard so that the service providers are guided, educated and motivated to behave in such a way that it creates a lasting impact on the hearts and minds of the tourists which in the long run would help create an impeccable brand image for the state/destination even through word-of-mouth.

Another important aspect that has not been heard of in the Northeast is that guidelines on each destination so that with the growth of tourist footfalls the destinations’ ecology and ambiance do not suffer. Carrying capacity analysis for each destination, architectural guidelines for resort and hotels are highly essential to save the designations from environmental disaster.

Globalization has made tourism the most happening sector across the globe which is why every nation and states have adopted tourism as the key driver of the economy.

In India, ‘God Own Country’ and ‘Incredible India’ are two mega initiatives and major success stories. Over the last couple of years almost all major states of India are busy working on tourism much more sincerely and professionally. Innovation is the only answer to face the challenges of the market environment. In any competitive market environment imitation does not help advance even an inch towards success.

Infrastructure development and capacity development may not be difficult as most government departments are conversant and experienced in these areas. But marketing, branding and brand communication (publicity) are outside the purview of their routine job profile. When we adopt an approach integrated infrastructure development, capacity building and marketing the approach becomes marketing approach and the strategy becomes market oriented. Most importantly marketing approach being highly market oriented ensures judicious utilization of resources and provides competitive edge to achieve results.

Finally, success in tourism finally boils down to what we communicate and how we communicate. Apart from the communication we do through various media our roads, our buildings, our dress sense, the way we smile and talk so on a so forth, everything communicates about who we are and in tourism these elements do matter a lot.

Devising a communication strategy (publicity strategy) requires a great deal of intellectual and professional skills and acumen and above all great amount passion. In marketing communication, there are different types of media vehicles/genres each with unique advantages.

A communication strategy would also involve integration of different genre of media to create a media multiplier effect which would optimize value for money as well as avoid unnecessary sales calls from media sales professionals.

Marketing communication addresses three aspects i.e. creates awareness, creates interest, ehance desire and influence action and this approach is know as AIDA principle. So for each of these objectives communication tactics would be different and would proceed in a phase manner. On the basis on research findings duration of each phase would defined.

It has been observed that to reach the audience overseas the major tourism states of the country have chosen digital media (i.e. World Wide Web) as the most effective media as it facilitates tracking of the viewers through the IP addresses. Here comes the need for the state tourism department prelaunch its website and make it dynamic and interactive.

Similarly, within the country most states have preferred to advertise with the in-flight magazines and the travel trade magazines and very rarely with the mainstream general category magazines or newspapers. The in-flight and travel trade magazines ensure 100% penetration to the captive audience.

Television being a powerful media cannot be ignored but media planning for TV channels also involves great deal of data churning and arithmetic. National TV channels can be judged by TAM (television audience monitor) data brought out regularly by Media Research Users’s Council (MRUC), an autonomous organization, reputed for media research.

Road shows are being increasingly used by most of the state tourism departments of the country to promote tourism and smarter states like Kerala, Rajasthan and Goa have gone further by  independently organizing road shows in Indian and foreign cities.

The ways are innumerable and the possibilities are endless for Arunachal Tourism to achieve great results and eventually emerge as one of the sought after tourist destination in the country, but it would require will and determination of the leadership and the key officials to sustain the strategic saga for a longer period.

(The author is a tourism and brand consultant based at Guwahati)



In the service of animal

ITANAGAR, Mar 15: Mules, dogs and horses of the army are regular visitors at No. 2 Advance Field Veterinary Hospital (2AFVH) in Misamari, near Tezpur. They are treated for injuries and ailments before resuming duties with the troops in various parts of the north-east.

As a goodwill gesture, the caring veterinarians also treat animals brought in by civilians in the region for free. But when local forest officials recently brought in a gravely injured adult male elephant, Hospital Commandant, Col Nawaz Shariff immediately realized he had a 'jumbo-sized' problem to contend with.

A nearly six-inch long glass shrapnel was embedded on one of the foot of an elephant. “It was one of the most challenging operations,” described Col Shariff of the efforts to anaesthetise the near 4,000-Kg pachyderm.

“It was difficult to work on a wild elephant suffering from pain, so we risked a very dangerous procedure to anaesthetise it. We ensured that the body temperature was also kept cool by constant watering,” he said, explaining the management efforts.

Owing to its huge size, rendering elephants unconscious beyond 40 minutes can cripple it permanently.  The fluids in the body get imbalanced and prolonged accumulation on one side make it difficult for it to stabilize on all the four limbs thereafter.

The elephant made a quick recovery once the glass shrapnel was successfully removed and returned to the forests. In two other cases involving wild animals, a wild bear cub and an orphaned elephant calf were also among those treated.

The bear cub was critically injured as a result of stone pelting by some village children when it accidentally strayed into village. Advanced ultrasonography on the cub helped in the prognosis and resuscitation.

The elephant calf that was separated from the herd was found in a state of hypovolemic shock due to dehydration. The calf was treated and restored to forest officials at the nearby Kaziranga wild life sanctuary. (PRO Army, Tezpur)



Horticulture crops farming training held

ITANAGAR, Mar, 15: Training programme on “Organic production technology of fruit crops” and “Value addition in horticultural crops” were conducted at Krishi Vigyan Kendra, Basar on March on 14 & 15.

Inaugurating the programme, Dr. R. Bhagawati, Joint Director, ICAR, A.P. Centre, Basar emphasized the farmers for adoption of organic farming practices for selected fruit crops like orange and pineapple in West Siang district.

He said “the area is organic by default, but due to lack of certification, the farmers are not getting due premium for their produce.

Dr. Pranabjyoti Sarma, SMS, Horticulture and Course Coordinator of the programmes described about the “Organic cultivation practices of orange, pineapple and banana”. The farmers were advised to take necessary steps for certification of their farm and produce.

Dr. Sarma also gave a hand on training on preparation of ‘Giner ale’. Anup Chandra, Scientist, Agronomy delivered presentation on “Pest management strategies for organically grown fruit crops” while Dr. S.P. Singh, SMS, Plant Protection highlighted the “Disease management strategies for organically grown fruit crops”. Goutom Bhagawati, Technical Officer (Agromet.) gave presentation on “Climate, the pattern of organic fruit cultivation and its changing scenario”. Bharati  Saloi, T-6 (Home Science) gave practical training on “Preparation of orange and pineapple squash, ginger juice and pineapple jam”.

Altogether, 100 farmers from different parts of West Siang district attended the training programmes.

Farmers-scientists interaction was also organized wherein the farmers were clarified their queries by the Scientists and Specialists of ICAR, A.P. Centre.  The farmwomen representing various Self Help Groups agreed to put joint hands to come forward and carryout the activities as per their guidance.



Biochemical and Biotechnological Techniques training begins

ITANAGAR, Mar 15: A three-day training programme on “Biochemical and Biotechnological Techniques” began at College of Horticulture and Forestry, Central Agricultural University, Pasighat today.

The programme is being organized by the Department of Basic Science and Humanities under Institutional Biotechnology Hub, with an objective to create biotechnological awareness, popularizing the biotechnological know-how among the Senior Secondary and graduation level students on application of modern biotechnological tools to promote education and research in Biotechnology and Attract brilliant young student of North East Region to build their career in the field of biotechnology.

The training programme is sponsored by the Department of Biotechnology, Ministry of Science & Technology, Government of India.

Addressing the participants in the inaugural function, Dr. B.N. Hazarika, Dean of the college briefed about inception of biotechnology in India and how the biotechnology tools can be used in increasing the productivity as well as the quality production of various crops.

Course Director Amit Kumar Singh, Course Coordinator Siddhartha Singh, Assistant Professor, Biochemistry  also spoke on the occasion.

Altogether, 25 students are attending the training programme.

All the faculty members, technical staff of the College were also present in inaugural session.

Computer application training concludes

TEZU, Mar. 15: Two days Computer Application Training programme for the Veterinary Officers of both Anjaw and Lohit districts held at National Informatics Centre (NIC) Tezu concluded recently.

15 VOs from all the CD Blocks of both  the districts attended the training programme.

Speaking on the valedictory function, Tama Hano, DVO Lohit and June Kadu, DIO, NIC Tezu extended their satisfaction and lauded the NIC for extending their support. They urged the NIC, Tezu to impart Basic Computer training programme for their ministerial staffs in near future.


SBI’ community services

PASIGHAT, Mar 15: State Bank of India, Pasighat today visited Balwadi Primary School, Pasighat and GNA Middle School, Oyan and donated  two number of 25 ltrs capacity water filters  each to the school.

Earlier, the SBI distributed 15 electric fans to KVBV School and five to Lal Badur Middle school. The SBI is taking up these activities under Community Service scheme, informed Branch Manager Utpal Kalita. DIPRO


Olom Dai passes away

PASIGHAT, Mar 15: Former Block Congress President Olom Dai passed away at Guwahati yesterday after prolonged illness.

Late Dai was born in 1947. He served the people of the district in various capacities as ASM, Block Congress president and Convener. He is survived by his wife, three sons and two daughters.

People from nearby areas, relatives, well-wishers paid their tribute to Dai at Mirsam village, Pasighat.

Meanwhile, the Education Minister Bosiram Siram, MP Ninong Ering, DC Talem Tapok, BCC President Tobuk Dai and party workers expressed deep shock over untimely demise of Dai. DIPRO


ATA unit demands release of grant

ITANAGAR, Mar 15: Arunachal Teachers’ Association (ATA) Upper Subansiri District Unit yesterday called on the deputy commissioner and sought his intervention for immediate release of teachers grant for the session -2011-12.

In a memorandum to the DC, the  ATA unit said Rs 3, 26, 500 was released  by the state  Govt in July 2011 for the teachers for purchasing teaching aids, but  the amount “went missing from the district.”

However, the ATA unit said that the DC assured them to organize a joint meeting of administration, DDSE and ATA members soon to look into the matter seriously.


Association appeals

ITANAGAR, Mar 15: All Arunachal Pradesh Anti Corruption Activist Association urged the state government to appoint home minister to tackle the growing criminal activities in the state capital.

The association said the police failed to arrest the culprits involved in the killing of Tana Tagu, investigate the Tamar Yoka’s house burning incident, stealing of antiques from state museum.

It demanded the state government to immediately arrest the culprits and give them exemplary punishment. It also appealed to the parliamentary secretary Home Gadam Ete to take the aforesaid issues seriously.


Training for Sakhis and Sehelis

ITANAGAR, Mar 15: The Kimin CDPO (ICDS) project office organized a one day training programme for Sakhis and Sehelis under Rajiv Gandhi Scheme For Empowerment of Adolescent Girls (SABLA) at Multipurpose  Community Hall at Kimin yesterday.

Addressing the inaugural function, ICDS joint director T P Loyi expressed satisfaction over implementation of the schemes. She  also sought cooperation of Govt officials and Panchayat leaders in smooth implementation of the projects.

ICDS (Hq) deputy director N Ringu spoke at length on the aims and objectives of the scheme, while CDPO J Taba  highlighted the implementation of SABLA scheme under the project. Large number of Govt officials, panchayat leaders including Kimin ZPM Bamang Yayu, gramsevikas, supervisors, Anganwadi workers participated in it.  


MIP  dedicated to people

ITANAGAR, Mar 15: Parliamentary secretary, water resources, Tinghap Taiju inaugurated the Poisu MIP scheme at Sangri village under Sagalee subdivision yesterday. Large number of dignitaries including ZPM Nabam Aka, engineers and Govt officials were present on the occasion.

Addressing the inaugural function, Taiju appreciated the water resources department for successful completion of the project. He called upon the local people to take responsibility of project management and maintenance work with technical guidance of the department.   The parliamentary secretary further exhorted the people to refrain from earth cutting  and burning of forest which leads to  ecological imbalance and climate change.

Emphasizing on proper land and water management, he assured for preparation of Command Area Development scheme for land development and construction of field channel for power district of water and similar other projects during XIIth Five Year Plan.

Later, Taji visited the ongoing FMP scheme at Naharlagun near Helipad and expressed satisfaction with work progress.


International Women’s Day celebrated

ITANAGAR, Mar 15: The Community Food and Nutrition Extention Unit (CFNEU) here under the ministry of women and while development in association with the NEH Medical College celebrated the International Women’s Day at college auditorium hall here today.

Addressing the gathering, State Women Commission chairperson Gumri Ringu called for mass awareness on child marriage, forced marriage, women trafficking and other woman related issues.  Today’s women are equally contributing with men in nation building, Ringu said and also stressed on the need of awareness on AIDS/HIV and women atrocities.

Officer in-charge of CFNEU, Itanagar B Bordoloi spoke on the role of women in development of society and nation. Other speakers included NEHMCH Principal Dr S K Srivastava, faculty member Dr Anurag Choudhury and a student Julian Gango.


ANYA unit calls for infrastructure development

ITANAGAR, Mar 15: While visiting the Dulung Ramghat and Talamso boundary villages under Tarasso circle on Mar 13 and 14 wherein the house of Talamso GB Techi Saji was reportedly evicted by the Assam forest personnel, the ANYA Papum Pare district unit said that Arunchalee people in boundary area are regularly receiving eviction threat from the Assam forest personnel.

Stressing on the need of creation of  border infrastructure, ANYA district unit appealed to the  state Govt for establishment of proposed battalion training centre at Dulung Ramghat, proper supply of electricity city and road link to Tarasso circle via Dulung Ramghat. ANYA unit said that Rajghar Ali should be declared as boundary between the two neighbouring states.


New school inaugurated

ITANAGAR, Mar 15: Garden City School, Naharlagun was inaugurated by lighting of  lamp by Robin Hibu, DIGP, Papum Pare DDSE T T Tara and other dignitaries at Naharlagun today.

In his inaugural speech, Hibu spoke about quality education and discipline by students. He also emphasized on the role of teachers and parents in moulding a child’s future.

DDSE Tara and Arunachal Pradesh Chamber of Commerce and Industry  president Techi Lala also addressed the gathering on the occasion highlighting the importance of education.


128-member Arunachalee team to participate in 26th NE Games

ITANAGAR, Mar 15: Arunachal Pradesh is fielding 128-member contingent for the 26th North East Games beginning at Mizoram on March 20.

 Arunachal would participate in Football, Judo, Wrestling, Badminton, Athletics, Boxing, Weightlifting and few other disciplines in the Games.

The players are presently under-going rigorous training at various places in Itanagar and Naharlagun.

The state team would leave for Mizoram on March 17 evening. East Kameng DSO Karbia Dodum is the Chef-De-Mission.

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Efforts to save troubled oceans

Oceans are the lifeblood of our world. They flow over more than 70 per cent of our planet, and hold about 97 per cent of its water. They absorb heat and carbon dioxide, generate oxygen, and shape the world's weather patterns. They provide about 15 per cent of the animal protein for the world's population, the air that we breathe, the water we drink, the food we eat. About 85 per cent of the world's fish stocks are either seriously depleted or well on their way. We have over 400 dead zones where life has stopped - an area about the size of New Zealand. About a billion people in the world depend on fish as their primary source of protein. It's a key source of jobs, whether for tourism or fisheries. There's hundreds of millions of jobs depending on this.

Now world's oceans are in danger and the enormity of the challenge is bigger than one country or organization.

In order to save ocean  the World Bank announced the Global Partnership for Oceans, gathering governments, scientists, advocacy organisations, the private sector and international public institutions to confront the increasingly urgent issues of over-fishing, marine degradation, and habitat loss.

Across the world's oceans, the partners intend to address improved governance systems for fishing, more marine protected areas, intensified efforts to attack the sources of ocean pollution and degradation as well as improved coastal management to develop resilience to weather and climate-related threats.